Every business owner’s mind is how to get customers through the door. Whether you have a brick-and-mortar store or your store is online, getting new customers in can be difficult at times. So, where do you begin?
One way of getting new customers into your store that many people may not consider is advertising with laminated mailers. Postcards are extremely affordable and have a huge return on investment, so they’re worth considering if you want to attract more attention to your business. This article will cover specific ways that you can ensure effective advertising when using laminated postcard mailers for this purpose:
1)Tailor Adverts Specifically to Target Demographics
One mistake that advertisers make with their advertising is trying to have their ads speak to everyone. The matter is that this doesn’t work because every audience will react differently to different things. If you want your postcard mailers to be most effective, you would be best served by tailoring them to a specific demographic. For instance, if you were trying to sell yoga pants in a fitness store, your ad should target women in their late twenties instead of men who are mostly interested in bodybuilding supplements.
2) Group Related Items Together on The Card
When designing their laminated postcard flyers, people make another common mistake: they fail to group related items together and instead scatter them around the entire template. For example, say you wanted to sell yoga pants, women’s running shoes, and a special water bottle. Scattering these items around the card makes it look unfocused and confusing to read. Instead, you should group related products on the card. You can do this either by using color or putting them in boxes to make them stand out more from the rest of the text.
3) Be Straightforward with Your Call to Actions
Another mistake people make with their postcard design is not being straightforward with the call to action they want customers to take when reading their ads. If you’re promoting a sale or trying to get your audience into your store, be clear about what you want them to do so there is no chance of confusion. Whether it’s telling customers to call you, visit your website, send a text off a number, or go in-store, being clear will increase conversions.
Taking advantage of the benefits that laminated mailers offer will increase your business’s chances of getting new customers. If you keep these tips in mind when designing your ads, potential customers will surely take it.