Is there anything quite as wonderful as the convenience of online shopping? Being able to compare a wide selection of different products based on their features, their prices and unique customer reviews is unlike any shopping experience you’d get in person. Online shopping has become increasingly prevalent in recent years and has been the only option for some as of late due to pandemic restrictions around the world. Even prior to the pandemic, the online retailing industry was seeing massive growth. In 2019, just about $3.5 trillion dollars was spent on online purchases around the world with over 2 billion people contributing to that total.
One of the largest contributors to the success that the online retailing industry has found in recent years has been Amazon. Their influence on the online retailing market is so large in fact, that just recently it was reported that sales on their platform account for over half of all online sales in the past year. Each month, their shopping platform receives visits from nearly 200 million people. With such a wide selection of products, some even coming from the many third-party vendors the company allows on their platform, it’d be surprising to find something you wouldn’t be interested in while browsing.
For those aspiring to have their products listed on Amazon, you’re in luck. The process of being able to list in your products is short, the real challenge comes in trying to differentiate yourself from the mass amounts of competition you’ll face. In order to improve sales by a meaningful margin, it’s imperative to design your listings in a way that will drive the most traffic to it. Creating a perfectly optimized Amazon listing makes it more likely that prospective customers will visit the listing and increase the conversion rate.
One of the best ways to optimize your listing is through a bit of keyword research. If you’re listing a number of similar items, try to determine what keywords customers are using in their search queries for products similar to yours. Once you’ve found high frequency phrases that lead to products similar to yours, include them in them in your listings. In addition to this, product descriptions that you include with your listing should be clear and easy to understand. Be sure to include all of the relevant information about your product that prospective customers would be interested to know. If that isn’t enough, you can also include high-quality images and videos of your products that can demonstrate some of its unique features and further enhance your listing.
Obviously, these tips are a great foundation for building the best listings you can, but you still may face some challenges from other sellers on the platform. Amazon is all about making as much money as they can from the products listed on their platform, so their search algorithm favors products that are highly rated and often purchased. Their algorithm also takes into account how useful the details included with the listing are when deciding which products will be shown to customers. So be diligent when crafting the listings of your products for the best results. For more information on how to stand out on Amazon, check out the featured infographic below. Courtesy of Awesome Dynamic Tech Solutions.