When setting out to create an eCommerce website, user-friendliness should be your foremost priority. Shopping is all about the customer, and it’s important that your online store prominently reflect this simple fact. Unfortunately, a staggering number of eCommerce sites place too heavy an emphasis on chic visuals and other aesthetic elements. While the general look of your site is certainly important, providing visitors with the best possible shopping experience should be job one. With this in mind, take the following factors into account when creating your next eCommerce website.
1. Don’t Require Registration
Requiring customers to register for an account with your store in order to make a purchase is a big mistake in this day and age. For one thing, modern-day consumers value convenience above all else – and when it comes to checking out, the last thing they want to do is spend several minutes creating an account with a store they may never visit again. Additionally, with such an overwhelming abundance of online stores from which to choose, customers who are pressed for time will have no problem finding another store from which to make their intended purchase. At the end of the day, no one enjoys account registration, and there’s no good reason your site should require it. (more…)